Ford EcoSport Launched, Starts At Rs. 5.59 Lakh

The much awaited Ford EcoSport compact SUV has been launched in India at an astonishing base price of Rs. 5.59 Lakh. The EcoSport will be offered in no less than 10 variants spread across 4 trims, 3 engine options and 7 colours.

The EcoSport is the first Ford vehicle in India to offer the famous turbocharged 3 cylinder, 1.0-litre EcoBoost engine. Despite being the smallest in the range, the 2-time Engine of the Year award winning EcoBoost churns out the maximum power output of around 122bhp and 170Nm torque. It also returns a claimed fuel efficiency of around 18 kmpl. The other two engines – 1.5L petrol and 1.5L diesel are the same as those which fulfill the power needs of the Fiesta sedan. The petrol unit puts out 110 bhp and 140 Nm of torque whereas the diesel mill produces 90 bhp and 204 Nm of torque.

The sub-4 metre compact SUV is also the first car in India to offer Ford’s voice-enabled in-car connectivity system, SYNC. This means you can operate your Bluetooth-enabled phone and USB devices, dial calls, read out text messages and browse and select music tracks via voice commands. In terms of safety equipment, the EcoSport will come with Ford’s Emergency Assistance system. This system enables the car to deliver a voice message directly to emergency operators in the event of an accident in which the airbags have been deployed or fuel pump shut-off is triggered.

The EcoSport is available in four trims – Ambiente, Trend, Titanium and Titanium Optional.

The Ambiente version comes with a quite a bit of equipment despite being the base version. Tilt and telescopic steering, a music player with Aux-in and Bluetooth, electric wing mirrors, remote locking, a multi-function display, front power windows and 15-inch wheels make up most of the Ambiente trim.

Next up the ladder is the Trend trim, which comes with rear power windows, steering-mounted audio controls and driver-seat height adjust over everything that the Ambiente has to offer. Both these trims will be available only with manual transmissions coupled to 1.5-litre petrol or diesel engines.

Further up is the aptly named Titanium trim. The famous 1.0-litre EcoBoost petrol engine is available only with the Titanium trim which also comes with a leather-wrapped steering wheel, 16-inch alloy wheels, climate control, cooled glovebox, roof rails, front fog lamps, reverse parking sensor, and dual airbags. An option pack for the Titanium is also available, which offers push-button start, leather seats, keyless entry, and side and curtain airbags. The EcoBoost engine is mated to a manual gearbox but an automatic-gearbox-equipped Titanium version is available with the 1.5-litre petrol engine. There is no diesel version available for the top-spec EcoSport.

The Ford EcoSport will not only compete with the likes of the Renault Duster as was expected, but with its aggressive pricing, it may have a drastic impact on other hatchbacks in the similar price range. Ford seems to have a winner on its hands with the EcoSport.

Ford EcoSport prices (ex-showroom, Delhi):

1.5-litre Petrol Manual

Ambiente: Rs 5.59 lakh

Trend: Rs 6.49 lakh

Titanium: Rs 7.51 lakh

1.5-litre Diesel Manual

Ambiente: Rs 6.69 lakh

Trend: Rs 7.61 lakh

Titanium: Rs 8.62 lakh

Titanium (O): Rs 8.99 lakh

1.0-litre EcoBoost Petrol Manual

Titanium: Rs 7.89 lakh

Titanium (O): Rs 8.29 lakh

1.5-litre Petrol Auto (DCT)

Titanium: Rs 8.44 lakh