Triumph Motors to enter India by November 2013

Triumph Motorcycles is finally going to enter the domestic market by November this year. The first look of their bikes was given to the Indian audience in the 2012 Auto Expo and public can expect a price raise since the value of rupee has depreciated. The company might assemble the lower models like Street Triple, Bonneville and Daytona 675 in India just the way Harley Davidson does. The higher models like Rocket III and Thunderbird Storm may however be imported.

The company also has a plant in its name at Narsapura on the outskirts of Bangalore that is under construction. Triumph is the oldest motorcycle makers globally that started as a bicycle manufacturing company in 1887 and made its first motorcycle in 1902.

The company would be competing with U.S.-based Harley-Davidson Inc. (HOG), which sells locally assembled models in the Indian auto market. It would also compete with companies such as Suzuki Motor Corp., Honda Motor Co. and Yamaha Motor Co. in India. Triumph Motorcycles currently has manufacturing facilities in Leicestershire, Hinckley and Thailand and an assembly facility in Brazil.