Cheaper Audi Q3 Sport variant coming soon to India

While BMW and Mercedes Benz are busy attracting customers with high-end hot hatchbacks, Audi has devised a clever plan of its own to take its share of the market. Instead of rivalling the BMW 1-series and Mercedes Benz A-Class with its A3 Sportback or its A1 supermini, Audi is taking on the BMW X1 and Mercedes Benz B-Class with a cheaper, lower-spec variant of the Q3 called the Q3 Sport.

The Q3 Sport will be assembled in India as a CKD (Completely Knocked Down) unit at Audi’s assembly facility in Aurangabad, Maharashtra. The Q3 Sport loses a lot of features in order to keep the price relatively low. It comes with a downgraded 2.0 TDI engine, producing 140 bhp and 320 Nm of torque instead of the 177 bhp and 380 Nm of torque put out by the 2.0 TDI in the standard Q3. The Q3 Sport will have to do without the more common 7-speed dual clutch auto transmission, and the all-wheel drive Audi Quattro system. Instead, the front wheels will be driven through a six-speed manual. Also missing on the ‘budget’ baby SUV, will be the daytime running LED lamps which have come to be a symbol of brand recognition for the German auto giant.

However, Audi knows the business well enough to offer all the kit which one expects from a luxury car. Creature comforts such as leather seats, cruise control, voice dialog system, climate control, MMI with Bluetooth connectivity and 18-inch alloy wheels amongst others, will be standard on the Audi Q3 Sport.

The entry level Q3 is expected to be priced at around Rs 25 lakh (ex-showroom Delhi) courtesy of the toned down performance and the CKD assembly.  At this price, the Q3 Sport will be cheapest Audi to be sold in India, and should give the Merccedes-Benz B-Class and the BMW X1 a run for their money.