BMW Unveils 740e iPerformance

BMW has unveiled the 740e iPerformance ahead of the Geneva Motor Show next month. BMW recently launched its M-Performance models which are basically standard BMW models with M Division specs injected into them. With the 740e iPerformance, BMW has now opened another line of performance models, called iPerformance.

BMW Performance models will be plug-in hybrid variants of standard BMW vehicles only tweaked with some i Division technology in them. In other words, whereas the M Performance added performance tech, the iPerformance will come with performance tech. In that tradition, the upcoming 740e iPerformance will be the plug-in hybrid of the new 7 Series. The iPerformance line of vehicles will go on sale in July this year with the first one being the 740e iPerformance.

The iPerformance cars will have distinct i styling to make it stand out. It’ll feature the “i” logo on the front fender and BMW i-style blue accents on kidney grilles, wheel hubs and eDrive logo on the C-pillar.

The 740e iPerformance comes with a 2.0-liter turbocharged four-cylinder engine, with an electric motor to power the four wheels. The car will generate a maximum of 326hp of power. Pricing and other details will be known at the Geneva Motor Show next month.