Ducati Makes a Comeback, Launches Two New SuperBikes in India

Ducati, after a very long period of passivity, has announced its entry in the Indian market today. The bike brand made its debut in India in 2009 with the local importer, Precision Motors, but its operations were paused in 2014 when the Italian company decided to form its own national sales company in India. Right now, Ducati India Pvt. Ltd. is one of the youngest global subsidiaries owned by Ducati.

Ducati currently has dealerships in Delhi and Mumbai. They have opened another branch in Gurgaon today and are planning to set up another in Bengaluru next year. The superbike maker expects to sell over ten models in India by the end of this year. Ducati says the bikes are priced between Rs 6.5 lakhs to Rs 40 lakhs. To start things off, Ducati has presented its customers in India with two new Scrambler variants: Scrambler Classic and Full Throttle.

Scrambler Classic

The Scrambler Classic is designed to hark back to the retro designs of the 70s and comes with spoke wheels. On the other hand, Scrambler Full Throttle is a more sporty version that is motivated by flat track racing. It has a lower flat handlebar and also gets a Termignoni exhaust. The exhaust is a slip-on unit and doesn’t add any more power and sounds a lot throatier.

Scrambler Full Throttle

Of the two new Scrambler variants introduced, the Classic is aimed at those who appreciate attention to detail and 1970s style, but who don’t want to compromise on riding pleasure and functionality. The Full Throttle version, inspired by the flat track world, is destined for those who want a motorcycle perfect for everyday use and with a distinctive racing style.

Mr Ravi Avalur

Managing Director, Ducati India Pvt. Ltd.

Other Ducati ranges for India are the Ducati Hypermotard Range, Ducati Hyperstrada, Ducati Panigale Range, Ducati Diavel Range and the Ducati Multistrada Range. The range starts at Rs. 6.77 lakh for the Scrambler Icon and tops out with the 1,285-cc Panigale S at Rs. 40.65 lakh. All the above bikes will soon be available in showrooms. For now, Ducati will face tough competition from the English powerhouse Triumph, which currently holds a sizeable share of the Indian market.