A Refreshed Ford Figo Comes To Town

Ford India joined the redesigning season with the launch of the Ford Figo. The car comes with some cosmetic updates over its predecessor. The revamped Figo sports a Smoky Stealth finish exterior styling elements including 14” Alloy Wheels, Fog Lamp Bezels and Rear Bumper Valance. It also gets sleek-looking Chrome Signature Fender Badge and Turn Indicators on Power Mirrors for the exteriors.

On the inside, the car gets a Cyber Blue trim reflected on the dual-toned seat fabrics, centre stack and door pull handles in the Kinetic Blue Titanium color variant. Enhanced styling cues across the rest of the product range consist of new dual-toned seat fabrics in Cyber Blue along with two-layer, satin aluminium finish centre stack, inner door handles and door pull caps.

The two tone interiors look youthful and fun.

Ford India Executive Director (Marketing, Sales and Service) Vinay Piparsania said, “With the refreshed look, we are adding even more style to the Figo, which is highly regarded as a reliable vehicle with an outstanding value-for-money proposition.”

The new Ford Figo will be available starting Rs. 3.87 lakh for petrol and Rs. 4.83 lakh for the diesel variant. Both prices are for Ex-Showroom Delhi. It is available in eight color options – Kinetic Blue, Mars Red, Diamond White, Moondust Silver, Chill Metallic, Panther Black, Smoke Grey and Paprika Red. The car will come with a comprehensive two-year or 100,000 kilometer warranty.

With the festival season coming up, it will be interesting to see if the redesigned line-up will be successful in bringing back the auto industry to profitability.